Build Your Marketing Toolkit for Non-Profits in Headwaters

This event has passed.

Non-profit Learning Series | Campaigns that Drive Action

1. Practicing Permission Marketing
Grow Your List Under the new Canada Anti-Spam Legislation (CASL)
When: Wednesday September 10 ~ 6:30 to 8:30pm
Where: Edelbrock Centre, 30 Centre St, Orangeville, ON L9W 2X1
Cost: Free
Seminar Details | Register

2. Newsletters and Announcements
Leveraging email and social media to communicate effectively
When: Wednesday September 17 ~ 6:30 to 8:30pm
Where: Edelbrock Centre, 30 Centre St, Orangeville, ON L9W 2X1
Cost: Free
Seminar Details | Register

3. Events & Online Registration – Manage and engage with people in person
Thursday September 25 ~ 6:30pm to 8:30pm (**note this is on a Thursday)
Where: Edelbrock Centre, 30 Centre St, Orangeville, ON L9W 2X1
Cost: Free
Seminar Details | Register

4. Feedback & Surveys: Get valuable insights that help drive your success
Where: Edelbrock Centre, 30 Centre St, Orangeville, ON L9W 2X1
Cost: Free

Build your Marketing Toolkit: Each seminar will start off with an  introduction and then follow into one of the four specialties. Register for all four or sign up for the session that interests you the most.

Build Your Marketing Toolkit:
A framework for small organizations

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. Uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

• Learn what marketing really is (and isn’t)
• Understand how marketing has changed in ways that benefit small businesses.
• See the importance of setting goals and objectives for their marketing efforts
• Explore the 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.

It’s ok to start small, to start where you already are. Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your organization grow.

1. Practicing Permission Marketing
Grow Your List Under the new Canada Anti-Spam Legislation (CASL)

The new CASL legislation went into effect in July 2014. As a marketer, you need to be prepared. Attend this session to learn what you need to do in order to comply with the requirements of this legislation while ensuring your marketing activities work effectively and generate results. This interactive session covers..

• What CASL is and the permission guidelines it requires
• The advantages of permission marketing
• How to grow your contact list within the guidelines of CASL
• What you need to do to comply with the new legislation
• Register | Wednesday September 10 ~ 6:30 to 8:30pm

2. Newsletters and Announcements – Leveraging email and social media to drive more business

At the heart of non-profit communications are the campaigns that drive action – collections of marketing activities that help an organization to achieve its goals and objectives. Newsletters and Announcements have become a core source of new business opportunities for many small organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. Attendees of this presentation will learn:

• The different types of newsletters
• What to write about in your newsletter or announcement and how to use images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done together.
• What types of additional tools might be useful
• Register | Wednesday September 17 ~ 6:30 to 8:30pm

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

3. Events & Online Registration – Manage and engage with people in person

One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.

• Learn about the different types of event you might run
• Explore how to set achievable goals for your event
• Discuss the promotion of your event (including a sample promotional timeline and activities)
• Set up an effective online registration process
• Post-event activities you can’t forget
• Register | Thursday September 25 ~ 6:30pm to 8:30pm (**note this is on a Thursday)

Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed.

4. Feedback & Surveys: Get valuable insights that help drive your success

For an organization looking to develop a marketing campaign that drives action, one important campaign type that is often overlooked revolves around getting feedback from your customers or supporters through the use of Surveys, Polls or Reviews. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to build a survey that allows them to gather the valuable insights from their audiences that will allow them to move their organization forward. Attendees of this presentation will learn:

• The importance of listening and how to set your survey’s objective
• Develop good questions and understand how long is long enough
• Three different considerations for when to survey and how to think about which parts of your audience to survey.
• What to do with the results once you have them.

Join us and learn some great new strategies to help develop your next survey and get the feedback and insights you need from your customers, donors, clients or supporters.

Hosted by Headwaters Communities in Action, venue supplied by the County of Dufferin
Presented by Echohill Web Sites, Constant Contact Authorized Local Expert